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Thursday, August 23 • 11:15am - 12:00pm
Harnessing Behavioral Data to Measure Impact and Predict Outcomes

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We are in a mobile online world, which creates a massive wealth of data for all kinds of purposes.  Virgin Pulse, a Branson-founded wellbeing software provider, engages millions of its members daily on ways to get and keep them healthy, happy and productive.  And it aims to make the experience fun and personalized, and to be seen as a trusted personal coach to each user, using gamification, machine learning and advanced models to create the best outcomes for all.  At the same time, balancing critical data security and privacy with supporting the optimization of the daily experience for members is a key to optimizing the macro needs of the employers that invest in these programs.  In this session, you’ll see both strategic perspectives and practical examples of how we leverage previously untapped “big data” that creates value and impact for both individuals and the companies they work for.

avatar for Andrew Jacobus, MBA

Andrew Jacobus, MBA

VP Insights & Data Science, Virgin Pulse

Thursday August 23, 2018 11:15am - 12:00pm EDT
Room 306 Boston University Questrom School of Business, 595 Commonwealth Avenue Boston