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Presented by MinneAnalytics. Hosted by Boston University Questrom School of Business.
Thursday, August 23 • 9:30am - 10:15am
5,000+ Martech Tools: What's a Marketer to Do?

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There has never been more software companies focused on creating amazing technologies to help marketers achieve success. But although choice and change are good — marketers shine best at inflection points that open up new opportunities — too much choice and change is, well, challenging. In this candid talk, martech pioneer Scott Brinker will take you through the latest martech landscape and explain how businesses can harness it to their advantage.  

  • Is there consolidation in the martech landscape – and if so, how will that impact you?
  • What are the best ways to manage the incredible rate of change in marketing technology?
  • How can you leverage your stack to build trust and scale the art of marketing?

Speakers
avatar for Scott Brinker, MS, MBA

Scott Brinker, MS, MBA

Editor at chiefmartec.com; Program Chair of MarTech, VP Platform Ecosystem, HubSpot


Thursday August 23, 2018 9:30am - 10:15am
Room 408 Boston University Questrom School of Business, 595 Commonwealth Avenue Boston

Attendees (19)